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I hoped to create a chemical reaction through the meeting of Suwa's manufacturing team and creativity teams. For that reason, I believed it to be necessary to collaborate with a company that has both domestic and overseas creative networks, and hence paid Loftwork Inc. a visit. Who knew that the name of the CEO would also be Suwa? I thought that was a really fateful encounter. We managed to get Suwa Design Project started together after overcoming several hurdles to achieve a public-private partnership. In order to properly understand the charm of Suwa city on top of its sophisticated manufacturing technology, we experienced it fully from exploring its sightseeing spots down to eating the local snacks. Through these experiences, we managed to come up with new ideas and developed trust with the local companies. I was looking forward to working on this exciting project.

Suwa city
Economic Department Promotion Office for Industrial CooperationKazuo Terashima

In developing new business for a company, the distance from company context while approaching company culture is important, so a collaborative approach connecting inside and outside the company is indispensable. On the other hand, with this project, because it was difficult to know in advance what kind of works would be submitted and what possibilities there would be to interact with the works and creators after the Awards, this point became a challenge. Accordingly, we spent a lot of time carefully eliminating initiatives based on the previous design process, and creating a framework and process incorporating an artistic viewpoint. The expertise and network of Loftwork Inc. were extremely helpful with that. Collaborative business development initiatives have only just begun, but we believe that these endeavors will produce businesses that can impact society.

YAMAHA CORPORATION
Research and Development Supervisory Department, New Business Development section VA groupYasushi Kamiya

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