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Since this would involve a staff of about 5000 people, we created a manual so that the staff could also enjoy the project. We brainstormed together about everything, including the flow, devising various strategies and incorporating them, which I think led to our success.

Isetan Mitsukoshi Ltd.
Manager in charge of Redevelopment at the Mitsukoshi Nihonbashi Main StoreMr. Masahiro Kato

Head of Product Business Division, Business Promotion Department, Business Promotion Head Division, Softbank Robotics Corp. The ability to pen down these principles into words has been one of the biggest output of this project. We were able to grasp the idea vaguely somehow, and I felt that half of the project was already completed, but if the project were not expressed in words, it would not only be difficult to explain to our company stakeholders but it would also be hard to advance the project when we expand it globally as a business. For example, when considering web design, we would easily be affected by our preferences, moods, and the trends. We must firmly determine footholds, share it with the organization or the team and gain their confidence, and it is after that that we should move forward with actual projects. I think we were able to establish a bridgehead in order to achieve this process through this project.

SoftBank Robotics Corp.
Product Promotion Projects Manager, Business Promotion Department, Business Promotion Head DivisionMr.Shoji Nawata

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