The Loftwork Inc. stockholders meeting and annual Christmas party was held on December 10th. To open this meeting and party, Loftwork Inc. stockholder Hiroaki Kitano (Sony CSL President amd CEO), Joichi Ito (MIT Media Lab Director), also known as Joi, and Loftwork Inc. CEO Mitsuhiro Suwa held a talk session. They discussed the current status and future of Loftwork as the company enters a transitional phase moving toward their next stage.
Loftwork Inc. Is in the Midst of a Complete Metamorphosis
Hiroaki Kitano (hereafter "Kitano"): Loftwork is in the middle of a transformation. This company, which started from design, has grown and spread to cover creative support for businesses, Fab, new business support and even regional development. What is this company, anyway?
When an insect undergoes complete metamorphosis within the chrysalis, its body temporarily becomes mush. The base of its adult body, such as its eyes, hands and feet are formed, and from that base a new body is rebuilt.
In much the same way, Loftwork has formed a new business which is the basis of its new body and, with that at its core, will undergo a complete metamorphosis as a company. Basically, it feels like the entire company is in the midst of being rebuilt.
I'm very excited to see where you go from here.
In order to change the system, one must change their goals.
Ito: There's this idea of a "self-adapting composite system." For example, when you turn on the faucet in the bath water flows into the bathtub. If there is a plug in the drain then water will accumulate. When you have filled the bathtub with as much water as you desire, you turn off the faucet. When you get into that bath, the water level rises again and water spills out.
There are ins and outs; stock and goals, and there is a simple mechanism for controlling these things. However, if you want to control the temperature as well then you will require a boiler and electrical system and things will begin to get complicated. In societies and economics and nature there are many of these kinds of systems which are all interconnected. They all run by loop structures and controls. Environmental problems, for example, are the same way.