-- So, you do want to go back to Japan, don't you?
Fujiwara: Oh yeah, I think about that like every single day!
-- Every single day! But you picked this "risky" life yourself (laugh)
Fujiwara: It's actually not so serious, but every now and then, I do catch myself thinking about Japan (laugh). There are certain good aspects about the country that I didn't realize until I left it.
-- For example?
Japanese people really put me in awe with their ability to bring about "values" to their clients; people are looking to make their lives "more enjoyable", "more fun", "easier to get through" through things like movies or mangas, which are things that most people can get their hands on in their everyday life. From cuisine we eat everyday, to fashion, pictures, music, interior design - in such a niche-specific world, there are people who express their worldviews with such high quality, and every month there are all sorts of magazines produced just to satisfy people's desires. In an age where the so-called "soft experiences" dominate over the "hard experiences", Japan's ability to make these entertainment experiences so state-of-the-art is, I think, very crucial even in Asia. Living in Taiwan now, I find it a lot easier to see what Japan is good at.
-- How's Taiwan's economy doing these days?
Fujiwara: Taiwan's economy has been making a slow progress in terms of GDP, and it's supported by those OEM's with production plants in China that make electronics, as well as by the manufacturing industry. There are many IT start-ups around, too.
The problem is, though, that even the manufacturing industry hasn't been doing that well, either, and Taiwan is also facing the same problem that Japan is facing - an aging population with a falling birthrate. Taiwan is about to enter a period of time where the large companies, the start-ups, and the SME's alike will need to be able to provide their clients with values - and this challenge is one that Japan is currently faced with.
So, as far as coming up with values is concerned, I feel that Loftwork Taiwan will be able to bring about an open, interdisciplinary collaboration with local businesses here that have just started searching for their "values".