What are the 7 times which drive a new project!?
A new business, new product development, web renewal, etc., project design aimed at the creation of a "new value" is one of the challenges faced by many businesses and organizations. While focusing attention on the techniques of "design mentality", "customer experience design", and "open collaboration", Loftwork Inc. has shared their technique of "project design", formalized through past achievements and know-how, at the event "How to Design a Project to Create the Future".
The beginnings of innovation are birthed from attention to "points" and "community".
The event began with an opening talk from Mitsuhiro Suwa, CEO of Loftwork Inc., on the theme of "The Points Necessary to Create Innovation".
FabCafe x Isetan Mitsukoshi Open Innovation Endeavors within Malaysia.
Next, Toshimasa Kawai of Loftwork Ltd. FabCafe LLP COO spoke of creating a "place" of innovation through FabCafe.
Some of the micro-communities that have developed around FabCafe.
Also, in product development, we assisted in the development of the "foop" hydroponics machine in an open collaboration with Taiwan's Delta Electronics.
A new example of this corporate collaboration is "FabSpace", produced by Loftwork Ltd. at Isetan Mitsukoshi which has expanded into Kuala Lumpur, Malaysia.
Regarding this venture, Ms. Akiyoshi from Isetan Mitsukoshi Holdings' Overseas Headquarters took the stage to offer commentary on the new space.
Clarifying the impact desired to be created from "questions", and the "time axis".
Continuing, Loftwork Inc. producer Hajime Matsui took the stage to discuss the method of Loftwork's project design with specific examples.
Next, after "questions", you must "comprehend the time axis" of the impact you wish to create. For example, if you are working under the assumption of having a goal completed four years from now, in 2020, you take the viewpoint of a time slightly in the future, say, 2045, and calculate backwards from that point.
This viewpoint is also known as "back-casting". In August 2016, during the event series "Designing the Future" held in conjunction with AXA Life Insurance Co. Ltd., participants formed groups and employed the "back-casting" technique to come up with new ideas regarding the "creation of a new insurance service".
Rapid repetition of "input", "planning", and "output" which cause a project to spiral up.
After "questions" and "comprehension of the time axis" have been completed, it is time for actual project management. An important point here is to "begin with what you can do". Matsui spoke of the importance of rapid repetition of "input", "planning", and "output" in the following way.
"In fact, the concept of OPC Hack & Make did not exist from the beginning", says Matsui. During the project's first phase, an "ideathon" was held on ideas for future cameras at a media lab at MIT. The design was created within Olympus Corporation, and the first prototype was made.
However, some competing companies announced similar cameras, and in the project's second phase, planning of the product was revisited.
Through repeating this phase quickly, the OPC prototype was completed, and with designers and engineers selected as candidates, its first users were able to experience it. The project progressed to phase 4, with workshops and other real events being held, along with the release of the aforementioned standards and SDK. In this way, while a standard product lifecycle follows a pattern of "business value gradually decreases as time passes post-release", the OPC was successful in following a path of "establishing a certain number of sales and communication pre-release which does not decrease over time".
The "Four Ps" Important when Advancing a Project
As the closing event, a panel discussion regarding project development and a question and answer session was held with Matsui, producer Kazuhiko Asami, and producer Mari Ishida.